1 post tagged “web 2.0”

Notes from a Chinwag event at Internet World Expo yesterday. If you spot errors, please let me know via the comments and I will correct

Will McInnes, Nixon McInnes

Serendipity-loving hippies vs bean counters

Nuances and subtleties of how we communicate online

Has started Measurement Camp

What you measure is contextual

Danielle West, Nedstat

Should be audited by an independent third party like ABC

Clients from B&Q to Five TV

Everything can be captured

Dig a bit deeper at granual level

Rory from another agency

Listen to conversations in social media

Human analyst reading every single one! Then slice and dice it.

Number of people sharing conversations through Digg, StumbleUpon

What is the ROI from Web 2.0 campaigns?

Alex Bermaster, Nielsen, Buzzmetrics

Mixture of automated capture and human insight

No two campaigns are exactly the same

Clients are successful if they define their goals very specifically

Set up Google alert for your brand.

Find out how many people bookmark your domain on del.icio.us

Measure social media so that you can build a response

Make your business like a village bakery where you know all your customers

Natural language processing to sort and cope with thousands of emails

Customer service is the new marketing.

Eric Peterson, download his presentation from NEDSTAT

See also his Big Book of Key Performance Indicators

Network mapping: identifying key nodes. Privacy issues.